UI/UX Design Case Study: Brainywaves
About Brainywaves
Brainy Waves is dedicated to enabling India to prioritize mental well-being by offering accessible AI-driven tools and affordable therapy. The platform aims to promote resilience and enhance emotional intelligence across a variety of services, including Mental Wellbeing, Trauma and Grief, Relationships and Addictions, and Pre & Postnatal Wellbeing.
Objectives
- Establish a clean, user-friendly information architecture for individuals seeking therapy and mental health services.
- Align the visual design with Brainy Waves’ mission of affordability and accessibility while enhancing user engagement.
- Build an intuitive service browsing and booking functionality for seamless access to therapy sessions.
- Boost organic SEO and improve overall conversion through strategic UI/UX design.
- Ensure a fully responsive solution that operates smoothly across all devices, backed by WordPress CMS.
Phase 1: Prototyping
Brainy Waves came to us with a vision of offering mental health services through an organized, approachable platform. Our goal was to create a design that guides users through a clear, intuitive pathway to the services they need, eliminating confusion and minimizing the steps to access therapy.
The platform’s services needed to be structured for easy browsing, filtering content for users with different needs—whether it’s Mental Wellbeing, Trauma and Grief, Addictions, or Prenatal/Postnatal Wellbeing. The site’s navigation was designed with a clear focus on helping users find what they need quickly, whether they are looking for general information, a therapist, or specific services.
Key Features:
- Service-focused navigation, guiding users to the most relevant pages based on their specific mental health needs.
- Streamlined content for easy discovery with a focus on accessibility and inclusivity for a diverse audience.
Phase 2: Visual
The design of the Brainy Waves website reflects calmness and reassurance. Tiffany Blue were chosen to evoke a sense of trust and peace, while greens provide grounding elements that suggest growth and recovery. These colors guide users through the site, from homepage to booking, creating a visually soothing and engaging experience.
Photos of people engaged in wellness activities are used to build an emotional connection with the audience, while clean, minimalistic layouts allow for easy reading and content digestion.
Key Visual Elements:
- Tiffany Blue and green tones representing mental well-being, healing, and calmness.
- Real-life images of people in therapy sessions and wellness activities to foster connection and relatability.
- Spacious layouts that allow users to focus on key information without overwhelming them.
Phase 3: Bringing It All Together
The new Brainy Waves website features a clean, organized layout with a straightforward navigation menu that simplifies access to the core services. A prominent header and footer menu enhance user experience by clearly delineating paths to different types of support, such as Mental Wellbeing, Trauma and Grief, Relationships and Addictions, and Pre & Postnatal Wellbeing. Interactive elements and intuitive design ensure that users can easily find relevant information and engage with available resources.
Key Features
Intuitive Navigation: Streamlined menus and categories to help users quickly find the services they need.
- Responsive Design: Optimized for various devices to ensure accessibility and usability.
- AI-Driven Tools: Integrated features for accessible and affordable therapy options.
- Visual Design: Calming color scheme and supportive imagery to create a welcoming environment.
- SEO Optimization: Improved search engine visibility to reach a broader audience.
Results and Impact
The new Brainy Waves website effectively communicates the organization’s mission and services, providing a supportive and user-friendly platform for mental well-being. The design and functionality enhancements have contributed to improved user engagement and satisfaction, supporting Brainy Waves’ goal of promoting emotional intelligence and resilience across India.
For more information, visit Brainy Waves.
